Mohammed Al Zaidan: They say that businessmen go where people go and money follows them. In 2016, for the first time, marketers spent more on digital than on TV, and the trend continues to grow.
These days, people have an incredible presence on social networks.
According to published statistics, more than 2.5 billion people are present in these networks and use at least one of these media on a monthly basis. In the meantime, there are companies like Facebook that somehow commit themselves to make the whole world or at least all the world’s Internet users a part of social networks.
This feverish market has forced entrepreneurs and leaders of various businesses to move from traditional marketing to Internet recovery and take advantage of the unique opportunity that this type of business provides them. In 2016, more than $27 billion was spent on Facebook ads alone. If you can become one of the successful businesses on Facebook, even if your contribution is one thousandth of this amount, it will still be a very high figure for you. This statistic shows how profitable it can be to start a business in social networks.
- Transform your business with smart Lookalike Audience ads on Facebook
Smart ads or Lookalike Ads are a type of ads provided by Facebook, which has an advanced system to identify the goals of your contacts. This system helps you to better identify your contacts and provides you with the possibility to communicate with them in a business context. This type of smart advertising is suitable for businesses that sell specific products and services.
Lookalike ads have become an efficient method in the e-commerce industry, through which entrepreneurs can quickly reach audiences who have the greatest potential to become real customers and buyers of their products and services without doing heavy work and complex strategies.
- Start a targeted influencer marketing on social networks
Almost all today’s businessmen and entrepreneurs who have engaged in influencer marketing believe that this method of business is efficient and useful. The topic of Influencer Marketing is broad and has many details that cannot be explained very briefly. Influencers are active people with high potential in online business and its various sectors such as media and social networks. These special people can expand your business with much more speed and quality. If you can create a business network and interact with influencer marketers, you have a much higher chance of acquiring customers and increasing sales.
- Become a master of Instagram stories and a content consultant
Undoubtedly, the Instagram social network is one of the largest and probably one of the three most popular social networks in the world today. Instagram gradually introduced features that made this social media even bigger and more practical. One of these features is the ability to post stories. According to experts, since the addition of this feature to Instagram, the popularity of this network has increased by more than 40% and the number of its users has crossed the border of more than 800 million people.